Oct 13, 2017

How To Stand Out In The Soup With Author, Keith R. Fentonmiller: Ep. 246

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“Clones fit in. Freaks stand out. Ask me which one I prefer.” 
-- Joanne Harris

 

On this episode Tim and Jelly are joined by the author of Kasper Mützenmacher’s Cursed Hat, Keith R. Fentonmiller. As a debut author, Keith has joined an increasingly crowded soup of authors. What can you do beyond tweeting out your Amazon link and begging for reviews?

We talk about what authors and business owners can do to stand out in that soup because writing a great book is just not enough. 

 

Tips From This Jellysode: 

  • Start with a high quality book or product.
  • Establish your unique voice and apply it to your brand.
  • Reduce the crowd by narrowing your audience. Your book is not for everybody. 
  • Be patience and commit to the long haul. You build a reputation and an audience one drop at a time--book events, guest blogging, blogging, podcasts, social media presence, speaking events, local papers, live video, working with influencers, and seeking partnerships with complementary groups and organizations. 
  • Have a stellar online presence: Be consistent with your branding and social media. Respect your readers and potential readers. 
  • Make it easy for people to buy your book. Make sure direct purchase links exist on all your website pages and social media platforms. 
  • Take advantage of your email signature with tools like WiseStamp
  • Sponsor a small or local conference. Here is one: The Possibilities Conference 
  • Advertise on podcasts. 
  • Get people reading your book. Give away your book to friends and associates that have a strong online presence. Include a letter with how they can help you by posting a photo on Instagram and provide them with the appropriate hashtags. **they should disclose that they received the book for free**

You can find Keith on his website, and buy his book on Amazon. Please follow him on Twitter and like his Facebook page too! 

Jul 12, 2017

Being Different Is Good Until It’s Not: Ep. 245

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The lesson of the California Roll is simple — people don’t want something truly new, they want the familiar done differently. --Nir Eyal 

 

This entire episode was inspired by the insightful blog post, People Don’t Want Something Truly New, They Want the Familiar Done Differently by Nir Eyal. Tim and Jelly discuss how we happily bask in being weird, quirky, unique, innovative, and rebellious, but what if we are hurting our business by being sooo different that we are alienating potential fans, and customers? It's worth reevaluating and tweaking our services and products if what we are creating isn't resonating with enough people to make our business viable. 

 

 

One innovator that we think is a stellar example of someone taking the familiar (art journals) and making them her own through her personal story of chronic pain, is mixed media artist, Cindy Utter! Check out her YouTube channel and Artsy Endeavors Facebook Group

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Me and artist, Cindy Utter in her studio in Homer, NY!  

 

 

Other Links from this episode: 

BioConcrete 

Silicon Valley 

Rich Dad Poor Dad

StitchFix 

 

This is my new rescue beast, Meatball--he interrupted the show when he let himself out of my bedroom. 

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Did you enjoy this episode? We'd love to know. Make sure to share your thoughts in a review or subscribe to the show on iTunesStitcher, and Podbean.

**Our awesome intro/outro music generously provided by the Polyrhythymics and their track Mendo Mulcher. Check out the rest of their music!

 

Jun 7, 2017

Choose An Industry Not A Job with MUSSA: Ep. 244

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The intellect has little to do on the road to discovery. There comes a leap in consciousness,

call it intuition or what you will, the solution comes to you and you don’t know how or why.
--Albert Einstein
 
 
 
In addition to finding out how Jen gained 120 lbs...
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Tim and Jelly's guest co-host this week is MUSSA! MUSSA is a lyricist, pianist, percussionist, guitarist, bassist, singer, native american flautist, (mandolinist, banjo-ist?, banjoer, nope I checked it’s banjoist. Oh also, the ukulele.) and primary songwriter for the Ambassadors Of Morning. After traveling the world, and immersing himself in different cultures and their music, he is on a mission to create music that brings people together in the spirit of love, collaboration, and the pursuit of a higher consciousness. Needless to say, this was a discussion full of philosophy, wisdom, and yes, even business talk. 
 
Follow Ambassadors Of Morning on Facebook,  Twitter and Instagram--you will be gld you did! 
 
Alligning a business around a personal philosophy and vision is something that MUSSA has managed to accomplish. He once received the advice to let go of the idea of a specific job, and instead, focus on an industry that excites you. For him, it was music. So. not only does he write and create music, he also is a partner in a Bach To Rock music school. 
 

Did you enjoy this episode? We'd love to know. Make sure to share your thoughts in a review or subscribe to the show on iTunes, Stitcher, and Podbean.

**Our awesome intro/outro music generously provided by the Polyrhythymics and their track Mendo Mulcher. Check out the rest of their music!

May 24, 2017

Recharge Your Life With Creative Outlets! Lessons From Anansi Storytime: Ep. 243

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“Some people use things; they destroy. You’re a creator, a builder.”

— Amelia Atwater-Rhodes

 

We welcome back Scooter Mann, the producer of Anansi Storytime, a podcast of fairy tales and folklore told in a radio play format. We are also joined by LJ Donnell who is a writer, novelist, and voice actress on Anansi. 

We discuss the motivations and benefits behind being committed to such a time-consuming creative project that does not generate an income (yet). Money is not an issue when your creative projects pay you in personal fulfillment, joy, friendship, collaboration, team building, learning opportunities, and they often lead to career transitioning skill sets and an expanding network! 

 

Please follow Anansi Storytime on Facebook and Twitter. You will be impressed with the work that goes into this creative production. 

 

The highest prize we can receive for creative work is the joy of being creative. Creative effort spent for any other reason than the joy of being in that light filled space, love, god, whatever we want to call it, is lacking in integrity. . ."
– Marianne Williamson

 

Do you have a creative project or hobby? Does it recharge you for the reasons we mentioned? 

 

Did you enjoy this episode? We'd love to know. Make sure to share your thoughts in a review or subscribe to the show on iTunes, Stitcher, and Podbean.

**Our awesome intro/outro music generously provided by the Polyrhythymics and their track Mendo Mulcher. Check out the rest of their music!

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